Business development consultancy
client: Airmedia, New York
plasticReality produced a marketing strategy, outlined options for opening the German market and also acquired the first customers for the international mobile phone business specialists 'Airmedia', based in New York, with branches in London, Paris and Berlin. We put together a first class sales team to build market share in Germany, with US and British sales structures adapted to the German setting.
Airmedia, known in the American market since 1989 as a pioneer in the field of wireless and mobile communication, began to expand into the European market in 2000 and has been present in Germany since 2001.
